Targeting readers

The self publishing industry has two important rules for the novice writer who has no track record in the industry and needs the initial buzz to launch their book. TARGET READER MARKET and UNIQUE SELLING POINT! That is NOT a book that tries to be everybody's cup of tea,or is a whole grab bag of ideas! The book, AN ELDERLY ECLECTIC GENTLEMAN is targeted to the over 60's that embrace the world around them as a part of themselves; who are of an eclectic nature and perhaps a bit eccentric; and whose empathetic, open-handed nature has led them to believe that the small things of life are some of the most important! In search of a unique selling point is a thread in the book that repeatedly describes the ordinary as uniquely extraordinary! As usual, I stumbled into the two rules without the intelligence of knowing what I was doing! This is a reader market for which I have considerable respect, since their perspective gained from age and experience will quickly dispense with insincerity!